5 Ways To Deliver A Disastrous Presentation

So you can find self-help info on how to deliver better presentations just about anywhere on the web (including this blog!); however, where can you find guidance on how to really deliver a disastrous presentation? Well fear not, that's what we'll cover today...

Monica is one of my friends who is a professional speaker by trade. She is very good at what she does which is to teach retail sales folks in the wireless industry how to sell more. She appears to be about nine feet tall when you meet her for the first time, has an enormous amount of blond hair, and speaks with a Texas drawl that makes it almost impossible to try to not picture her wearing a cowboy hat. Naturally I went to her to get answers to my questions about how to give a bad presentation.

As you can well imagine, Monica was quite surprised when I asked her what I needed to know in order to give a bad presentation - "... but why would you EVER want to give a bad presentation. Who do you hate that much that you'd force them to sit through that?..." Once I explained that I was trying a bit of reverse psychology here and that if I understood what made up a bad presentation, then I'd know what to avoid she calmed down just a bit. She is from Texas you know so calm is always a relative thing with her.


If you really want to do a poor job of presenting, please consider this to be a checklist provided by Monica. If you'd like to do a good job of presenting, then don't do any of these things!

1. Don't Rehearse. What me worry? Why bother to practice - you know this stuff inside and out, you'll just go up there and wing it and the crowd will love you because it will seem more natural and less rehearsed than all the other presenters. Yeah right. Look: actors and musicians practice, practice, practice in order to get good enough to perform. What makes you think that you can get away without rehearsing? No matter how silly you look while practicing, you'll look much better when you go to do the real thing!
   
   
2. Don't Tell The Audience Why They Are Sitting In Uncomfortable Chairs. When you take the stage, you have everyone's attention. When you open your mouth to speak, you will start to lose them. Since you'd really like to keep as much attention as possible, you really should explain why you're there. Don't launch into your detailed presentation on how to optimize an Oracle 11g database using only a ball-point pen and a roll of aluminum foil until you connect with the audience by explaining why you've come to tell them this information.
   
   
3. Tell Them What You're Going To Tell Them, Tell Them, And Then Tell Them What You Told Them. I'm not sure if this was ever a good idea; however, it has become a cornerstone of public speaking courses and books. Too bad it's really bad advise. We live in an age of text messages, Blackberrys, and TIVO time shifters. Nobody has the time or the energy to sit through a presentation where the content is just being summarized and represented three times over. You always want to lead up to your closing - end with a bang not a whimper. If you are summarizing for your audience, then you'll lose them. Instead tell them that the murder was done by Colonel Mustard in the library with the candlestick.
   
   
4. Use As Many Slides As Possible. No matter how you feel about PowerPoint you have to admit one thing: it's made creating slides very easy to do. As with most things about PowerPoint, this can be a bad thing. Look, your presentation is all about you and what you have to say, it's not about the slides. Every new slide that you show to your audience will cause them to take their attention away from you to look at the slide. You will then have to fight them to get their attention back. Slides should complement and enhance what you are saying. Try this: use one slide for every 5 minutes of your presentation.
   
   
5. Use Your Slide Deck As A Speech Outline. We've all seen this done: the presenter turns either 90 or 180 degrees from the audience and stares at the slides on the wall during the entire presentation. The audience spends it's time thinking that they could just read the slides and not have to sit through this entire presentation since the presenter is just reading them to the audience. In a nutshell, this just shows that you didn't take any time to prepare.
   

Monica told me that she could go on and on (and I believed her), but that these were the top 5 tips that she would provide to anyone who really wanted to do a bad job delivering a presentation. I'm not sure if she's ever going to talk to me again, but at least I got the info that I had asked for.

So how many of these little gems have you seen in action? Anyone care to confess to actually doing any of them (I've done them all, just not all at the same time). If you did any of them, what made you stop doing it or why haven't you stopped?


Tags: presentation tips, rehearse, public speaking, purpose, PowerPoint

How To Write A Speech

I was asked to give a speech for a local company's "high achievers" group a little while back. It had been quite some time since I had actually had to sit down and think long and hard about what message I really wanted to get across to an audience. This made me go do some research on how good speechwriters find ideas that really shine.

Everyone who writes speeches for a living seems to agree about one thing: just get the first draft done. There are countless stories about folks who get hung up on trying to write the perfect speech and who spend so much time editing word after word that they never complete the speech. Just let the words flow and resist the urge to edit. Once it's all out there, then you can go back and have at it.

Write for the ear not the eye. What sounds great on paper probably sounds stilted and awkward when read aloud. For example, we use a lot of contractions when we speak (can't, won't, shouldn't) but we don't use them as much when we write. This difference will show up as a wordy, formal tone in any speech. Solve this problem by reading your speech out loud and actually listening to how it sounds. Then go back and rewrite, rewrite, rewrite.

PowerPoint is not all bad. Dr. John Medina’s book Brain Rules discusses how audiences lose focus after 10 minutes, so shifting gears, telling a story, etc. every 10 minutes will keep them focused and awake. Another rule is that a combination of both auditory and visual stimuli make your message 6 times more memorable than auditory alone. What this means is that if you use it the way that it should be used (as a helper, not a crutch), PowerPoint can boost the impact of your speech. But be careful -- it's easy to go overboard. My favorite saying is "There is a reason that you never see PowerPoint used during an eulogy."

Writing a speech should be an adventure. Often where we think that the effort will take us ends up not being where we finally arrive. However, doing a good job of speech writing will pay dividends that will have a value that lasts long after the speech is done.

Differences Count When You Are Presenting

Ok, so you've got a big presentation coming up and you know that you want to make a difference and have the audience walk away with a good understanding of the complex info that you are going to present. What can you do to really make sure that you key points get hammered home? Setting yourself on fire halfway through the presentation or using trained animals both would be great, if impractical ways to accomplish this. How about two simpler ways that us technical folks always seem to forget as we pull together our presentations?


Audience Attention is drawn to LARGE differences that are perceptible.

Let's say that you've got a slide that contains one of the key points that you want to make to your audience. There is probably other things on that slide (like a title?). You need to make sure that your key point, be it a number, a comparison, a figure, etc. jumps out at your audience. Background images, scrolling text, clipart, video clips, etc. are all swell; however, if they distract from your key point then they need to go away. Keep in mind that PowerPoint's ability to have items join the slide via animation might be a good way to lead up to and introduce the key point.


People group elements into units automatically, which they then remember

The human mind is an amazing thing. We can quickly take in large quantities of information and rapidly make decisions about it. You can make this talent work for or against you in a technical presentation. Things that you place close to each other on a slide will automatically be considered to be related by your audience. A good example of this is labels and the thing that they are labeling. A bad example of this would be a graph that shows that both the price of copper ore and the price of apples have both increased by 25% in the past 6 moths. Both items would be shown closely together on the same graph and the audience would associate them. However, they really have nothing to do with each other (unless you are trying to talk about the cost of copper apples...).

Just a few things to consider when you are making that last pass though the big presentation that you've created -- do your main points jump out or are they buried?